"Change the Channel" ABM Campaign for Lob
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Overview: Omnichannel campaign targeting enterprise accounts with digital and real world touchpoints
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Goal: New logo aquistion
ComplianceNext.com
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Overview: ComplianceNext.com is the first community-driven website offering real-world compliance education and skill enhancement using micro videos and other short, easy-to-consume videos.
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Goal: 10,000 community members
"Breaking up is hard to do" pricing promotion
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Overview: Lead generation campaign to move customers from older accounting software prior to product sunset. Campaign included a direct mail piece shaped like a record with the song Breaking Up is Hard to Do. Each record included a discount off of the software purchase price.
Goal: Upgrade 90% of install base prior to product sunset.
"Dodgers on Deck" event at
Dodger Stadium
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Overview: Campaign to drive in-person attendance that included onsite event materials, e-invites and a postcard invitation design and delivered with a Cracker Jacks box.
Goal: Entice engineers and developers to partner with Microsoft.
"Sip 'n' Sketch" analyst event at the Cartoon Museum in San Francisco
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Overview: Campaign included a custom die-cut invitation in the shape of a martini shaker, an e-invite and event collateral. Two signature cocktail drinks were unveiled at the event and a sketch artist was hired to be on-site to draw custom caricatures of attendees.
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Goal: 100 attendees